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Chapter 05 of 05 · 3 lessons · ~31 min

Speed, SEO and Launch

Make your store fast, help it rank in Google and launch with a complete checklist.

YOUR PROGRESS0%
/ Lessons in this chapter
12
How to Speed Up Your Shopify Store How to measure Shopify speed properly and fix the problems that slow most stores down. Coming soon
13
Shopify SEO Checklist The SEO tasks that actually move a Shopify store up in Google, from page titles to Search Console. Coming soon
14
Shopify Store Launch Checklist Everything to check before you go live, and what to do in the first weeks after launch. Coming soon

Chapter practice task

Task: Speed-test the store, finish the SEO checklist and launch

  1. Test the home, collection and product pages in PageSpeed Insights and note the mobile scores.
  2. Compress large images, remove unused apps and test again.
  3. Write SEO titles and meta descriptions for the home page, collections and top products.
  4. Work through the launch checklist and remove the store password.

By the end of this chapter

  • You can find and fix the most common causes of a slow Shopify store
  • Your pages have proper titles, descriptions, alt text and URLs
  • You’ve tested every important step a customer takes
  • Your store is live

Quick answers for this chapter

What’s a good PageSpeed score for Shopify?

Mobile scores vary a lot by theme and apps. Focus on Core Web Vitals (LCP, INP, CLS) passing for real visitors, rather than chasing 100.

Does Shopify handle SEO automatically?

It handles the technical basics: sitemaps, canonical tags and robots.txt. You still need good titles, descriptions, content and links.

When should I launch?

When products, payments, shipping, policies and a test order all work. Perfect can wait; broken checkout can’t.